
Unlikely Valentine
This Valentine’s Day, consider giving love to relationships beyond your inner circle.
The Mission
Connecting with those who we share our love with regularly is comfortable, but when there’s distance, awkwardness, differences or conflict between us; being the first to close the gap or bandage the wound can be very uncomfortable.
A surprise message to an Unlikely Valentine could have a real impact on the recipient and the act of sharing love beyond your comfort zone will be powerful for you.
Consider the shift if each and every one of us made an effort to share love outside our comfort zone.
Our mission with this experiment is to show how a simple gesture from one can start the healing process for many, and begin to normalize the act.
The Challenge
This Valentine’s Day we challenge you to reach out to your unlikely valentine(s); say hello by sending them a video to let them know that you are thinking of them.
So that we may share a special video on Valentine’s Day to inspire this idea beyond ourselves and this calendar day, we’re asking you to submit your self taped video to us by Wednesday, Feb 10th at midnight PST.
It doesn’t have to be long winded and it doesn’t have to be a hollywood blockbuster, but it does need to be submitted to by 11:59pm on the 10th so we can edit together a special something to share with the world on February 14th.
The Details
Enjoy this explainer video where Ethan Lipsitz unpacks his love extremist philosophy and why it’s important to share love with your Unlikely Valentine.


The Project Team
Ethan Lipsitz • Founder of Love Extremist
In 2017 Ethan was diagnosed with grade III brain cancer. Since then he has devoted his life to love as a path to heal his body, connect with others and give back to the world around him.
Chris Laughter • Founder of Snackhaus
Chris is a writer, producer, and film director with a devotion to projects which have capacity to narrow the gap between lived experiences.
Lenore Mason • Founder of Gravity + Grace
Lenore is a creative director, strategist and visual artist dedicated to producing digital and physical experiences that inspire engagement and new possibilities.
Please let us know if you would like to join the project team or support in any way.